SARA COUTO
ILLUMINATION ADAPT
PROBLEM: Myopia affects half of young adults in the United States and nearly 2 billion people worldwide. If we don't change our behavior, by 2050, half of the world's population could have some degree of myopia.
CHALLENGE: The continued use of smartphones and tablets is increasing the incidence of myopia. Can we use these devices as tools to communicate and inspire, helping to solve this growing problem? The mission is to inspire people to change their habits. Is there a positive habit we can encourage to manage or break this trend?
SOLUTION: 21 GRAMS together with Amazon Echo creates a system that detects the natural light and the light from your screen adapting the light in your room to these two values. The goal is to stop young people from using devices with the light off.
BRIEFING: Read more
Copywriting: Sara Couto & Mireia García & Gladis Cabrero
Art Direction: Sara Couto & Mireia García & Gladis Cabrero