SARA COUTO
FIRST TIMES BY AIRBNB
PROBLEM: Loneliness is becoming a widespread problem among 16-24 year olds, Forbes notes that 73% of Generation Z feels lonely sometimes or always.
CHALLENGE: Designing a digital tool or experience
that leverages the online connectivity of Generation Z.
Signticativaentavitaealatraves Airbnb.
SOLUTION: In many occasions young people don't do activities they would like to do because either their friends have already done them previously or because they are embarrassed to do them with people who are already “experts”.
BRIEFING: Read more
Copywriting: Sara Couto & Mireia García & Gladis Cabrero
Art Direction: Sara Couto & Mireia García & Gladis Cabrero
Art Direction: Sara Couto & Mireia García & Gladis Cabrero